If you saw the movie Coming 2 America, the hilarious sequel to the original 1988 Coming To America, then you witnessed an extravagant $5.8 Million estate – that belongs to rapper Rick Ross! And it’s not a coincidence.
Ross explained on an Instagram Live broadcast his ambition to have the estate “pay for itself” through business deals with production teams looking for luxurious home interiors and exteriors for their projects.
And according to Ross, many are more than willing to let him name his price – but what happens when the deal stalls from hesitation?
“A lot of times, I don[e] threw a number out there before, they moved a little slow and I went up on the number and they met me there,” Ross says. A powerful negotiation lesson.
The 54,000-square-foot mansion was purchased by Ross after its previous owner, boxing champion Evander Holyfield, had to foreclose on the then $7.5 million property in 2014 when he failed to pay off a debt. So not only does Ross have sweet movie production deals coming his way, but he was able to purchase the property at a discounted rate in the first place.
Like Ross, we need to make strategic moves with our assets that benefit us financially – and never feel pressured to undercut our value at the negotiation table.