The Herb ‘N Eden natural skin care brand was in trouble – but the good kind. Thanks to the pandemic, demand for their products was hitting new heights! But the founders knew all about smart entrepreneurship.
In the spring of 2020, owners Terran and Quinton Lewis faced similar challenges as many other brands – how to conduct business safely and efficiently with postal service bottlenecks.
Soon a solution became available.
The couple increased their company’s capacity to share their holistic products with customers in the suburbs of Atlanta, where their brick and mortar business is based, and through mail service – by opening a 6,300 sq ft warehouse and hiring 35 employees to keep up with orders!
The move shows that the sizzling market for natural skin and hair care products isn’t going anywhere. In fact, according to Essence the buying power of Black women in the beauty industry hit $2.51 BILLION in 2018. That number has only risen as the pandemic shut down the opportunity for salon service.
Herb ‘N Eden’s example shows how our ownership of property provides growth and job opportunities for other community members to thrive from business success. We should continue exploring chances to own wherever they appear!