Basketball was supposed to deliver Percy “Master P” Miller a one-way ticket out of Calliope, the most notorious housing project in New Orleans.
His talent gave him access to college and a brief NBA career. But rather than let greedy agents rob him of his early wealth, he had a better idea …
Miller used a $10,000 life insurance settlement to start No Limit, originally a small record store that became a massively successful label. But how?
Inspired to have something to pass on to his children, he studied business in college and used what he learned – as well as his street smarts – to find success, especially in marketing.
Education and relationships were key, he’s said – reading and understanding a contract, and knowing who you’re working with, are crucial to avoid getting taken advantage of.
He even rejected a $1 million deal from Interscope, knowing he needed more control over his own artistry.
Master P’s origin and diverse dynasty of business ventures – including real estate, clothing, snack foods, and sports management – shows that we can use education and hustle to challenge a system that would otherwise exploit our talents, and we can build generational legacies that will outlast the moguls who create them.